Chisel down the facts until they say what you want them to say, (half truths are better than none), then repeat, repeat, repeat, repeat them, until you almost believe them yourself. Smooth out the details, until what you have is a good slogan, or tag line. Something to energize the fans. Have them shouting it, putting it on bumper stickers, T-Shirts, etc. It helps your campaign, and the merchandising helps the economy. A win-win situation. Repeating the same message over and over again, you don't even have to think about what you're saying, just look enthusiastic, feisty, determined, all the emotions that the words would make you feel if you had just thought of them. Of course, you didn't. You have a staff for that. They do everything but chew your food for you.
You're out to win, so don't worry if what you're saying is going against everything you actually believe. The political experts have carefully honed your image, you're a populist, and as you push and shove through the crowds of ordinary folk, glad handing, and grinning at them as if you're genuinely glad to be amongst them, be grateful that this will soon end and you'll be able to ignore this cackling carnival of clowns and relax with your own kind, your fellow poseurs, the powerful elite. You will take the people's hunger for change, their overwhelming need to be led, their endearing ignorance, and turn it into a formidable weapon. Power to the polititian. Amen.
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